South Africa, March 3 -- With a market presence since 2009, RCL's Number 1 Smooth has built up a rich, creamy reputation. But when Berkley's Shake Shake Smooth debuted its new look, RCL claimed it was a blatant sip off their style, accusing Berkley of imitation, unfair competition and exploiting its advertising goodwill.

Berkley, on the other hand, insisted that similarities in flavours, colours, and descriptors were just part of the natural recipe of competition, rather than a deliberate attempt to milk RCL's brand equity. Their response? A firm shake-off, stating they had no intention of playing copycat and had merely followed industry norms.

The complaint - a blended battle

RCL is the manufacturer and advertiser of the Number 1 Smoo...