South Africa, Feb. 25 -- An example and proponent of Afro-optimism is pioneering entrepreneur and strategist, Li Ndube.

With over 15 years of experience in the ad agency and advertising space, Ndube's award-winning generative AI project, Blawa Samurai has attracted global investor interest and collaborations.

He says Afro-optimism is simple to contextualise for a South African. "Think of yourself dealing with people who feel they have nothing to lose, and it is here that Afro-optimism starts."

Two things have brought this trend to the fore for him.

"One, when you also look at how saturated the world is with conventional ideas, there is a niche for hearing new voices that sound more positive about the future because Africans have nothi...