South Africa, Nov. 3 -- Working alongside Rainmaker Media gives Ultimate Media access to insights from shopper data and billions of consumer interactions through more than 33 million Xtra Savings members, the continent's biggest retail rewards programme in South Africa.

Together, they're merging the in-store and on-air worlds to create a retail advertising ecosystem that's measurable, attributable and conversion-driven.

The Xtra Impact Radio Retail Packages combine three high-impact touchpoints:

The holy grail of accountability

By addressing the top, middle, and end of the funnel, these packages are built to reduce wastage, optimise spend, and prove real sales impact.

For participating brands, that means full sales and uplift reports...