South Africa, Jan. 9 -- More than 46,000 children did not attend school in 2024 because of the cost, according to Children Count. And with matric results and the start of school around the corner, it's the time of year when the costs of education loom large in parents' minds.

KFC's Streetwise "Originals Start Strong" campaign is offering 200 families and students R24,000 each to help make educational dreams come true, and another 150,000 winners will receive airtime/data vouchers worth R25 each.

The campaign, which runs until 9 February, targets the moment when financial strain is most acute for SA households, says Grant Macpherson, chief marketing and digital officer at KFC Africa.

By linking the giveaway to Streetwise, KFC's most aff...