South Africa, May 20 -- Tractor has launched an advertising fund to offer support to South Africa's SME's most severely affected by the Covid-19 crisis. The fund consists of R5m in media value to assist businesses in promoting themselves during these difficult times.

Tractor currently owns one of the largest DOOH (digital-out-of-home) networks across South Africa including 20 Roadside Digitals and 90 Pedestrian Screens located at BP Forecourts. The metropolitans covered include Cape Town, Johannesburg, Durban, Pretoria, Port Elizabeth and East London.

This pandemic has affected businesses severely, threatening the very survival of most SME's. Having been downgraded to Level 4 lockdown and with Level 3 on the horizon, this means that whi...