South Africa, May 12 -- As managing director, my role is to oversee the station in its entirety, making sure that it runs smoothly and remains competitive on all fronts.

There are many factors to consider when embarking on a process of this kind. For us at Kaya, it was a deliberate and gradual undertaking that explored a range of areas, such as market insights, audience behaviour and environmental trends, analysis of spend, viability of target market, programming content and strategy, multimedia positioning and strategy. Importantly though, we had to embrace the Kaya brand and hold on to what it stood for in the minds of listeners. Far too often the tendency is for leaders to make rapid changes and collapse the DNA of a brand that's take...