South Africa, March 28 -- It gives a new vision of sports aligned with the expectations of new generations and rooted in its history where, sport is a form of self-expression, a source of enjoyment, and a way to create social connections.

The campaign marks an evolution in Puma's brand identity, reinforcing its commitment to redefining the game, and setting the stage for long-term, sustainable growth.

Go Wild is Puma's largest marketing investment to date that marks the debut of its renewed brand DNA, with a 40% increase in marketing investments compared to 2024.

The renewed brand DNA resonates deeply with new generations, especially Gen Z, who seek immersive experiences, social connection, and pleasure from sport.

Consumer insight

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