South Africa, Feb. 24 -- At the heart of this collaboration is the PWA Academy, a strategic initiative focused on talent identification and skill development. The Academy champions partnerships that emphasise thought leadership, advocacy and creativity, creating a pipeline of professionals prepared to navigate regional and global opportunities.

A cornerstone of the Lancaster University International Relations Week was a session led by David Chait, regional strategist at Publicis West Africa. Drawing from his extensive experience in global advertising, Chait provided invaluable insights into market dynamics, cultural intricacies, and consumer behaviour. His presentation, "Navigating Markets, Cultures, and Consumer Truths: A Career in Glob...