South Africa, Nov. 6 -- In today's data-driven world, the ability to measure and analyse audience engagement is no longer optional, it's essential. The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimize spend, and ensure accountability in OOH investments.

"This partnership marks a major milestone in our journey to modernize media measurement in Ghana," said Anand Badami, SVP, Publicis West Africa. "We are committed to delivering data-led solutions to our clients, and this collaboration with Moving Walls allows us to bring global best practices to the local market."

"Our partnership with Moving Walls isn't just about deploying technology, it's about enabling advertisers to...