South Africa, March 10 -- In an update on its AI strategy presented by chairman and CEO Publicis Groupe, Arthur Sadoun says Lotame's proprietary identity solution delivers consistent and relevant addressable audiences built on 100+ data sources and activated through more than 1.6 billion IDs, for over 4,000 of the world's leading brands and publishers to leverage at scale and with precision.

AI: Connect or die

"In the age of AI, the name of the game is connect or die.

"By connecting Lotame to Epsilon, we're reinforcing our industry-leading identity graph, giving clients the unique competitive advantage of seeing and engaging with 91% of all adults who use the internet, safely and transparently," says Sadoun.

He adds that by connecting...