South Africa, May 16 -- The collaboration will span across Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi and Madagascar with a few other markets still being discussed.

This follows an extensive pitch process.

"This partnership is not only a win for Publicis Groupe Africa but a testament to truly borderless, collaborative, and future-forward marketing across the continent.

"We deeply value Airtel's confidence in our team and look forward to our partnership and building something truly impactful together," says Koo Govender, CEO of Publicis Groupe Africa.

2 May 2025

Airtel Africa, a telecommunications and mobile money services provider, operates with a cle...