South Africa, April 15 -- Amidst a volatile geopolitical and economic backdrop, communications leaders around the world are grappling with complex challenges, from rapid technological disruption to the erosion of public trust. Yet, despite these pressures, the industry remains cautiously optimistic.

The report reveals that a majority of PR leaders anticipate growth and improved profitability. What's driving this confidence? A decisive shift toward strategic counsel and reputation management. The age of tactical execution is giving way to a more consultative, value-led approach that places reputation at the centre of business resilience.

Brandfundi is exemplifying this shift and has long championed the belief that reputation isn't simply...