South Africa, Aug. 26 -- According to 2024 State of the Media Report, journalists receive hundreds of pitches per week, yet only a fraction are relevant to their scope and are aligned with current news affairs.

Pitch within seconds

Into this high-pressure environment steps artificial intelligence (AI) tools like ChatGPT that can draft, summarise and even pitch within seconds.

The benefits are undeniable.

AI can produce first drafts in record time; assist in developing campaign ideas, and even adapt messaging for multiple platforms and audiences.

In many ways, AI is the turbo-boost PR professionals didn't know they needed.

Where we once spent hours drafting, rephrasing and restructuring, AI can now deliver a solid starting point in m...