South Africa, Sept. 3 -- Hosted as a hybrid event, the lecture will provide invaluable insights for South African business owners and marketing professionals eager to remain competitive in a rapidly evolving digital economy.

With small businesses forming the backbone of South Africa's economy, Professor Ewing will unpack how AI can:

"AI is not just for large corporates," says Prof Ewing. "It has the potential to empower entrepreneurs and smaller enterprises, helping them connect with customers in ways that were previously out of reach."

Professor Michael T. Ewing is a Distinguished Visiting Professor in UJ's Department of Marketing Management, with extensive expertise in brand strategy, marketing communications and digital consumer eng...