South Africa, Jan. 23 -- The transition brings Provantage's content management and scheduling operations for DOOH and static OOH into a single globally recognised platform, creating a new operational backbone for South African OOH. Standardised workflows, strengthened compliance structures, consistent reporting and smarter network optimisation now sit under one unified Broadsign system: enhancing efficiency and reinforcing the reliability of the medium for agencies and advertisers.

Jacques du Preez, CEO of Provantage, says the collaboration is a strategic enabler for where the industry is heading: "Out-of-home (OOH) is entering an inflection point. Brands want precision, transparency and accountability; the same expectations they apply t...