South Africa, July 30 -- Targeting platforms, visibility, and accountability, these proposed regulations expand media definitions and reshape how brands must track their narratives.

In place of the traditional term broadcasting services, the new framework introduces audio and audiovisual content services (AAVCS), bringing everything from YouTube channels and social media to global streaming platforms under a single regulatory umbrella.

Joe Hamman, director at Novus Group says this is the most significant media reform we have seen in two decades.

"It is not just broadcasters that need to pay attention. These changes affect influencers, podcasters, publishers, and brands alike, especially as the lines blur between content and media."

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