South Africa, March 12 -- James Moffatt, CEO at Promise, notes: "The most important thing for us is to deliver strong results and remain focused on our clients, existing and new. So when 2024 rolled in, we declined participating in seven pitches.

"Yet, there was one pitch in particular we were super keen to participate in (retail being one of our CCO's favourite sectors), and that was the coveted PEP account.

"After meeting the client team during chemistry, our passion to win this one was boosted even more. We won out against the big network agencies - a milestone achievement of which we are all super proud - and the biggest news for us in 2024."

As part of the win, PEP required a formal Cape Town office. So the agency set off to sourc...