South Africa, April 30 -- In a significant collaboration under this initiative, Primedia Outdoor has identified the intersection of Sandton Drive and Winnie Mandela Drive as a priority location for the implementation of a backup power solution. At this vital junction, Primedia Outdoor has installed a battery-powered billboard that provides an uninterrupted power supply directly to the traffic signals. This innovative solution guarantees the continued functionality of the traffic lights, even during periods of load-shedding or other power disruptions.

Primedia proudly announced its participation in bolstering Gauteng's traffic infrastructure through its involvement in the JRA's Traffic Signal Backup Power Initiative. This collaborative ef...