South Africa, Feb. 24 -- This appointment follows the successful consolidation of Primedia's retail and outdoor divisions under the leadership of Bongumusa Makhathini, a move that expanded the company's presence across South Africa. Under Coward's leadership, the business will build on this momentum by accelerating innovation, enhancing media solutions for advertisers and driving sustained commercial growth.

As the out-of-home industry (OOH) continues to evolve, Primedia Out-of-Home remains dedicated to advancing its data analytics and measurement capabilities, providing clients with deeper insights and quantifiable proof of OOH campaign effectiveness. Simultaneously, the company will refine its commercial strategy, exploring new monetis...