South Africa, March 27 -- Shop!SA, a non-profit trade association dedicated to enhancing retail environments and experiences, provides a vital platform for showcasing excellence within the shopper marketing landscape. By aligning with Shop!SA, Primedia Instore aims to contribute its extensive experience and thought leadership, driving industry standards and best practices while adding significant value to the brands and retailers it serves.

"We are thrilled to embark on this journey with Shop!SA as a founding member," expressed Des O'Connor, Primedia Instore chief revenue officer. "This partnership presents a unique opportunity to actively shape the future of retail marketing in South Africa. We firmly believe in the transformative power...