South Africa, Dec. 15 -- Millions of users

Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.

Pinterest says it reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest's AI systems use this signal, together with its Taste Graph, to deliver highly personalised recommendations and shopping experiences. This has made Pinterest an AI-powered shopping assistant, proactively surfacing the right ideas and products as users move from inspiration to action.

With this acquisition, Pinterest will bring high-intent aud...