South Africa, Oct. 30 -- As the retail landscape rapidly shifts, Kerry Janse Van Rensburg, head of Digital Operations, shares how the company is reimagining the way South Africans shop, both online and in-store.

Our digital strategy is about connection, convenience, and customer value. We're bringing every part of the business-stores, online, and loyalty - closer together through a connected ecosystem.

The goal is simple: make it easier for customers to shop, save, and engage with Pick n Pay wherever they are.

We're using data and technology to create more personalised experiences and seamless journeys between our digital platforms and physical stores.

Whether it's the asap! app, Smart Shopper, or our growing retail media network, eve...