South Africa, May 14 -- The awards honour the most creative and effective modern marketing in South Africa.

One of the highest accolades at this year's MMA Smarties Awards, the Best in Show is voted for by a jury of senior industry leaders, and celebrates campaigns for their strategic brilliance, cultural relevance, and measurable business impact.

CEO of Gorilla, Jordan Wallace, said: "To walk away with nine trophies, including the Best in Show award, is testament to the incredible working relationship we have between our teams, and is recognition for all the hard work that goes into standing out in the highly competitive retail category."

Pick n Pay's Find the Bunny! Get the Money! campaign was the star of the evening, collecting thre...