South Africa, June 24 -- The Effie Awards are globally recognised as the benchmark for marketing effectiveness, celebrating campaigns that deliver tangible business results. Veronica's appointment to this year's panel is a testament to her strategic insight, creative leadership, and unwavering commitment to marketing that works.

As the CEO of Penquin, Veronica has spent decades shaping purpose-driven, insight-led campaigns that don't just turn heads - they move the needle. Her inclusion on the judging panel is both a recognition of her impact on the South African marketing landscape and a celebration of Penquin's dedication to performance-led creativity.

"I'm incredibly honoured to be part of the Effie Awards judging panel this year," s...