South Africa, April 24 -- Refresh

PayJustNow, a buy-now-pay-later (BNPL) platform, has introduced a refreshed brand identity that reflects the expansion of its services. In addition to its core interest- and fee-free payment option, the platform now offers features such as digital wallets for instant refunds and 12-month retail credit instalments.

Daniel Hawkins, head of marketing at PayJustNow, says that their model has progressed from being a payment solution, to an enabler of greater financial access and more responsible shopping behaviour. "Our customers are digitally savvy and financially conscious. They seek convenience, security, and flexibility in how they shop and manage their cashflow. This is why our new brand positioning cen...