South Africa, June 13 -- For media agencies, the percentage of remuneration via annual fees decreases to 59.2% (down from 64.4% in 2023), while commission-based payments increase to 48.3% (up from 38.4% in 2023).

Additionally, 31.3% of advertisers interviewed (compared to 23.0% in 2023) have established a variable remuneration (annual bonus) with their creative agencies, representing 12.4% of the total annual remuneration.

This figure places Chile below the global average, where such variable payments account for 15.6%.

For media agencies, the annual bonus paid by advertisers has declined slightly from 32.9% in 2023 to 31.1% currently.

This represents 12.1% of the total annual remuneration and again falls below the global average of 1...