South Africa, June 11 -- The top three markets with the highest investment ratios are Argentina, India, and Spain, with Chile ranking fourth.

This is according to Scopen's fifth edition of its Agency Scope study in Chile.

The results provide a comparative analysis with previous editions in Chile and offer insights benchmarked against findings from other markets.

When asked how they distribute their budgets across different disciplines, marketing professionals indicate: Digital (49.3%), ATL (Above The Line) (37.1%), and BTL (Below The Line) (15%).

The budget allocated to Digital has nearly quadrupled over the past 13 years (from 12.4% in 2012 to 48% in 2025).

Among all markets covered by the study, Chile ranks fourth in terms of the s...