South Africa, July 16 -- That's the message from the latest Media Marketing Compliance (MCC) Masterclass, hosted by the Independent Agency Search & Selection Company (IAS), which found that marketing procurement professionals face an uncomfortable truth: contracts are no longer keeping up with the pace of change.

Led by Stephen Broderick, Senior Partner at MCC, and Jane Dormer, Client Services Director, the session laid bare the sheer scale of the challenge.

"Contracts can be full of grey areas that aren't always obvious at first glance," says Broderick.

"If you're not actively monitoring them, it's easy for costs to slip through the cracks."

The perfect storm

Remember when life was simple? Back in the noughties, marketers typically ...