South Africa, March 10 -- The agency said in a statement: "A true visionary and passionate leader in the public relations and marketing industry-affectionately known to many as Mr. Jay-he poured his heart into elevating young creatives. He wasn't just a mentor but a guiding light who nurtured countless individuals and ignited their potential. His unwavering commitment to innovation and the relentless pursuit of excellence not only transformed the industry: it transformed lives."

Badza was known for his ability to blend traditional public relations with modern influencer marketing. In a GQ Magazine interview last year, he spoke about the inspiration behind launching his agency.

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"I saw this a...