South Africa, Feb. 2 -- Openfield CEO Bongani Chinkanda explains. "Over the years, we've seen marketers spend more money and waste more time by having to use multiple suppliers to tell one brand story. If one entity can provide the requisite strategic planning, innovative thinking, relevant experience and production and studio facilities, why would you want to risk fragmented solutions and a dilution of accountability? Openfield's clients can now expect and demand high quality, shareable content across live experiences and sponsorship platforms from one interlocking partnership."

Baby George Creatives CEO Tshepo Maseko picks up the conversation.

"How often have you been in a situation when content has had to be retrofitted around a bran...