South Africa, Nov. 20 -- Across categories that demand both creativity and commercial intelligence, OLC's work stood out for its ability to fuse cultural relevance with measurable marketing impact.

Our 2025 Assegai wins:

Winning in campaign categories is one thing. Winning in credentials is another level entirely. The IAS Credentials Award is one of the most sought-after honours of Assegai season, not because it recognises a single piece of work, but because it judges the entire agency. It's the award that asks:

Who are you as a business?

What is your strategic edge?

How do you show up to clients?

What makes you worth choosing?

This category is judged by marketers themselves, the very people who hire agencies, assess capability, an...