South Africa, April 29 -- The United Arab Emirates won the most awards, seven. Saudi Arabia won one.

Now in their fifth year, the awards, in association with Lions, honour marketing and strategic effectiveness.

The winning campaigns for global and local brands, and a range of product categories covering consumer packaged goods (CPG), technology and telecommunications are represented, showcasing how marketers are driving growth across different sectors.

The winners

No metal was awarded in the Business-to-Business and Channel Integration categories.

Commenting on the winners, John Bizzell, awards lead, Warc says, "The jury for the WARC Awards 2025 for Middle East & Africa were impressed by the technological innovations and data-driven ...