South Africa, Feb. 5 -- Volkswagen's Blind Spot campaign picked up five awards, showcasing the agency's innovative approach across various categories, including: Experiential Brand Installations, Immersive Brand Installations, Experiential Art Direction, Out of Home Design and Out of Home Brand Innovation.

The work highlights the life-saving potential of VW's IQ. DRIVE, a range of electronic safety features designed to make drivers aware of objects in their vehicle's blind spots. Addressing South Africa's high road fatality rates whilst also helping create in-market brand distinction for Volkswagen South Africa. Using ambient design and innovative creativity, the campaign raised awareness of the new safety features available and encourag...