South Africa, March 17 -- "AI is a force multiplier, but it needs to be implemented in a way that enhances, not erodes, the human experience," says Pal.

"This session will offer a framework for doing just that, helping brands build trust, break down silos, and drive sustainable growth in the post-AI world. In today's market, standing still is not an option; brands must actively embrace AI to remain competitive."

The session will also underscore the critical need for brands to actively embrace AI, recognising that inaction carries its risks in a rapidly evolving market.

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