South Africa, Nov. 26 -- Digital first thinking has shaped the next era of modern marketing, with clients increasingly committing a greater percentage of their marketing budgets to social, influencer and digital strategies, fuelling deeper co-creation among agencies, consumers, and creators. As a result, it has become an increasingly vital pathway for brands to leverage digital led brand building, in order to drive measurable return on investment.

Additionally, KFC was honoured with the Brand Of The Year title for 2025, as well as the Best In Show award for Block Booked, a digital campaign that converted calendar bookings into lunchtime sales. The work done on this campaign showcased digital commerce excellence by tapping into a deep und...