South Africa, April 17 -- The Bottomless Bucket promotion, running from 11 March to 12 May, gives participants a chance to win one of thirty prizes, each with 693 pieces of chicken - which is equivalent to 33 KFC 21-piece buckets. The campaign invites South Africans to take part with the statement: "You can win, but you can't hide."

Grant Macpherson, chief marketing officer of KFC Africa comments: "I'm so proud of this work we've created together. A campaign that not only connects with consumers, but also reaffirms the strength of our brand. Our partnership with Ogilvy continues to be one of the key drivers behind the success of KFC in South Africa. As creative partners, they've managed to strike the perfect balance between staying true ...