South Africa, Feb. 17 -- Picky eaters

After reviewing the case, the Advertising Regulatory Board (ARB) ruled in KFC's favour, deciding that the fast-food giant had not misled consumers. While the board acknowledged that clearer disclaimers could help avoid future confusion, it ultimately found that the advertisement complied with industry standards.

The ARB noted that the advertisement depicted five pieces of chicken, two of which were clearly drumsticks, while the others were less identifiable. The ruling stated that while some customers might prefer certain cuts over others, the meal did contain five pieces of chicken as advertised. The board also acknowledged that KFC's terms and conditions specify that images are for illustrative pu...