South Africa, Feb. 19 -- This is reportedly the first time the global sporting brand has collaborated with an external company to introduce a brand, combining Nike's expertise in sports performance apparel with Skims' shapewear design focus.

Nike's partnership with Skims builds on a years-long effort to connect more deeply with female shoppers. In the past, that's included improving its sneaker assortment for women and simplifying its leggings and bra offerings, among other efforts.

13 Feb 2025

"We're energised by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims," says Heidi O'Neill, president of Consumer, Product and Brand, Nike, Inc.

"This partnership brings together the bes...