South Africa, Dec. 2 -- The TVC celebrates the moments that become legendary when people choose to "show up", because Epic isn't something you stumble into - it's something you choose.

The campaign drives recall, consideration and festive purchasing while inviting South Africa to show and share their Epic - playlists, fits, gifting, nights out, braais, Friendsmas moments and family time - amplified through UGC, influencers and interactive formats.

The campaign is described as a "high-energy, culturally plugged-in brand positioning" and is built on a simple cultural truth: nothing Epic happens if you're a no-show.

Turn Up epic is built on the insight: "Nothing happens if you're a no-show" and around the campaign's attitude-driven rallyi...