South Africa, Sept. 3 -- The podcast builds on the I Am Tourism campaign, first launched during the Covid-19 crisis to highlight the contributions of women and youth in tourism.

Natalia Rosa, tourism strategist and co-creator of the original campaign, says: "We've always known that the people behind Africa's travel sector hold the deepest insight into its challenges and possibilities. This platform is a way to listen, learn, and lead differently - together."

Episodes prioritise honest dialogue over promotion. Melissa Foley, co-host and community and conservation impact lead for Africa's Eden Tourism Association, adds: "These stories offer reflection, challenge, clarity - and sometimes a call to operate deeper. It's a reminder of the imp...