South Africa, Jan. 23 -- The 2026 trend report, titled 'Recalibrating identities', highlights how identities are evolving, not just as surface-level shifts, but as expressions of deeper human needs for meaning, connection, recognition and empowerment.

Human8's research, conducted with more than 13,000 consumers across 16 markets, including 800 South African respondents, reveals a world defined by contrasts. In South Africa:

Within this context 'Recalibrating identities' explores how people in South Africa and globally are redefining belonging, visibility and authenticity.

According to Marle Mans, senior research team director at Human8 South Africa: "This is not just a trend report; it is a story about what truly matters. Rooted in dee...