South Africa, April 29 -- The rebranding coincides with local appointments of Deidre Lodwig as managing director and Jacque Matthee as chief creative officer, signalling a renewed energy and commitment to creative excellence.

BBDO Worldwide's repositioning places a revitalised emphasis on driving creative excellence and impactful ideas.

Last month, BBDO Worldwide, backed by the Omnicom Advertising Group, announced that it had shifted its mantra from The Work. The Work. The Work adopted in 1996, to Do Big Things, as it harnesses the collective value of the agency's teams and celebrates breakthroughs, client marketing pivots, and leaps in consumer engagement.

"Do Big Things is a declaration of intent," says Nancy Reyes, global CEO at BBD...