South Africa, Nov. 14 -- This Friday, 14 November, Nando's South Africa launched its new brand direction, calling it less of a launch and more of a homecoming.

In a category obsessed with convenience, Nando's is betting on something messier and more meaningful: people and connection.

It's leaning into what South Africans have always recognised as its unfair advantage: energy, optimism, and the kind of warmth that can't be automated.

This isn't about going back. It's about going deeper.

Because the real Nando's story was never written in ad copy - it was lived, daily, by the people behind the counter, in the kitchen, and at the table.

The same creativity and resilience that built the brand more than three decades ago are now being use...