South Africa, Sept. 22 -- At OLC, we know that localisation isn't an afterthought, it's the heartbeat of our success. For us, global campaigns only land when they are re-imagined through a South African lens. That's not just translation, that's transformation.

Some of the award-winning campaigns we've executed this year illustrate why OLC is trusted by some of the world's biggest brands to bring global stories to life in South Africa.

South African Gen Z doesn't just attend music festivals: they live them. It's about the outfits, the Instagrammable moments, the surprise drops, the "you had to be there" energy that defines our party scene. That's the culture Coke Studio plugged into.

Instead of another sponsor tent, we built a monstrosi...