South Africa, Feb. 24 -- These are the insights that emerged from two recent consumer research surveys: Project Eat, undertaken by BMi Research in conjunction with Spark Media, and Roots 8.0, jointly undertaken by Caxton and Spark Media together with their partner, Borderless Access.

The Project Eat survey took place between August and September 2023, and researched 100 online shoppers per day for 30 days. It conducted daily interviews around the main meal that respondents had eaten the day before as well as any food and grocery shopping done the previous day. The survey represented 900 million main meals as eaten by South Africans in a month. The daily quota sample represented economically active South Africans who shopped for groceries...