South Africa, June 24 -- This milestone not only reflects Telkom's continued trust in our expertise but also reinforces Mscsports' position as a leading full-service sponsorship agency within the ever-evolving sports and entertainment marketing landscape.

The partnership will see Mscsports overseeing and executing Telkom's extensive sponsorship portfolio. This includes delivering strategic, creative, and impactful campaigns that bring Telkom's brand to life across key properties and platforms, with a strong focus on enhancing fan engagement, brand visibility and driving brand preference within the key brand audiences.

"This is a proud and deeply meaningful moment for us," said Carrie Delaney, managing director at Mscsports. "Being reapp...