South Africa, Aug. 29 -- That same curiosity eventually drew her into the Out of Home (OOH) space. Fascinated by how landmark sites within communities can carry powerful, resonant messages, she believes OOH is more than just visibility-it's the billboards people pass every day, tying brand storytelling into the very fabric of daily life.

For Mihlali, leadership is less about hierarchy and more about empowerment. "It's about making sure I have a seat at the table but also inviting other women to take up space so we can change the representation of women in the industry," she explains. Her leadership style blends guidance, nurturing, and harmony.

"It's about leaning into my feminine and not being forced to toughen up, but to lead with gra...