South Africa, July 17 -- That was the challenge at the heart of MIC (Marketing Influence Culture), held on 25 June 2025 at Radisson RED Rosebank, Johannesburg. This platform, a unique partnership between dentsu X South Africa (Experience Beyond) and Hype & Happening, serves as a cultural intervention. A call to arms for Africa's next wave of brand architects.

Roxana Ravjee, CEO of dentsu South Africa, reflected on the event's purpose: "MIC is personal. It's built on the belief that marketing can be more than just metrics. It can shift culture, influence progress, and open doors. We created MIC to stand for something bigger than us. A platform rooted in purpose, one that challenges the status quo, amplifies diverse voices, and builds brid...