South Africa, June 4 -- Marketing Influence Culture (MIC), a next-gen masterclass experience built for Africa's next wave of brand builders and culture shapers, launches its first live edition at Radisson RED Rosebank on 25 June 2025.

Created in partnership with dentsu X, MIC isn't just an event - it's a movement designed to put storytelling, strategy, and cultural relevance at the center of modern marketing on the continent.

An experience-led platform at the intersection of creativity and commerce, MIC gives Africa's emerging marketers direct access to the insights, tools, and mentorship they need to lead. Think coaching over keynotes, conversations over panels and access over exclusivity.

"We started with a podcast because we knew th...