South Africa, Oct. 30 -- Speaking on the significance of this year's theme, Roxana Ravjee, CEO of dentsu South Africa, expressed: "For the second edition of MIC, hosted right here in the home of creativity, we weren't only asking whether cultural capital is paying off. We were asking how long brands can afford to survive without it. We encouraged our audience and panel to reflect on how their brands are investing in cultural capital, because real influence starts when people see themselves authentically reflected in the brands they engage with."

Cultural capital pays off in trust, loyalty and lasting alignment. When brands build with communities rather than for them, brand relevance becomes sustainable. Belonging goes beyond representati...